The Success of Women-Owned Businesses

The Success of Women-Owned Businesses

There is a tendency in the business world to go with what has proven success. In most circumstances involving money, a risk-assessment or cost-effectiveness analysis is a meticulously thought out process. If the results reveal the risk is too high, or that the profit margin isn’t projected to be wide enough to warrant this new venture, then the project is either sent back to the drawing board or abandoned completely. Ironically, many of the wealthiest and most successful business owners began with an idea that did not have widespread support initially. One of the many benefits of the increase in women-owned-businesses is that women are adding new perspectives and innovative […]